Marketing Strategy Meeting Recap

Good Morning Success Builder Members,

Last night's Marketing Strategy call was packed with new information. If you missed it, here are some of the highlights.

1.) We will be shifting the focus of advertising. With the recent changes to Google AdWords we feel that it would be more beneficial for each person to have their own AdWords campaign. To support this we will be holding regular AdWords training sessions. All unused funds left in the PMP will be distributed based on your percentage of participation.

2.) GRN has a new Director of Marketing. His name is Scot Chatron. Scot is introducing a number of new technologies to assist you in your GRN business. One of the new systems is called Phone Breeze. This is a very sophisticated, high end, phone dialer and contact management system. There have been a number of conference calls that have provided a detailed overview on the system. Check in your GRN back office for upcoming training or recorded training sessions. Bill Martin, and several others will be testing the Phone Breeze system to see how it works. We will report the results back to the group as they become available.

One note about the Phone Breeze system. It is not a lead generating tool, but rather a tool to increase your productivity in contacting leads. You will need to provide leads to the system. Bill will also be testing a new lead purchasing service that is connected to Phone Breeze. There are several levels of quality and age of leads available. You can check all of this out by logging on to the Phone Breeze web site. http://www.phonebreeze.com/.

3.) We will still be using the Group concept moving forward. The group website will continue to be available to those who would like to use it. Additionally, we will be developing a schedule for the live presentation and releasing it soon. All of the Senior Partners will still be available to assist you and answer questions for you as well.

4.) We will be updating and refreshing SBU. This tool will be getting a complete face lift and should be a tremendous resource for you and your new partners. This will take some time to accomplish, but it is a priority and regular updates will be released as changes and additions are made.

5.) Finally, we will beholding regular training webinars. This will be designed to assist you in all areas of your GRN business. We will cover a wide range of training topics. Anyone that has developed an area of specialization is encouraged to contribute to the training webinar schedule. This will not only relieve some of the burden on our key presenters, but will also position you as a leader within the group.

Well that's it for now. If you have any questions or comments, please feel free to leave them on the blog. I will do my best to get back to you in a timely manner. You can also give a call to your Success Builder Partner for more information on these changes.

One final request. Please have all of your members subscribe to this blog. It will be a real help to our group and there will be important announcements and content found here on a regular basis.

To your success,

Bruce A. Bennett
Success Builders Group